by Julie Scott | Dec 7, 2022 | Clinical
The basics of treating menopausal skin The menopause is a period of significant change that women go through. One of these changes is a decline in oestrogen, which causes patients to present with symptoms such as increasingly sensitive skin. Let’s discuss the... 
by Julie Scott | Dec 7, 2022 | Business
Using personality types in clinic Have you ever categorised your patients? Yes, I hear you say! You probably sort patients into categories such as what treatments they have, their demographics, perhaps income level. But have you ever thought about their personality... 
by Julie Scott | Dec 7, 2022 | Business
Valuing your non-medic staff I believe clinic owners should value their non-medic staff as much as their medical injectors or therapists. Let me explain why… Read "Investing in Non-Medical Staff" When you think of team members who are indispensable to... 
by Julie Scott | Dec 7, 2022 | Business, Personal Growth
Why YOU are your Unique Selling Proposition There is a commonly used adage that I like to share again and again. It says, “people will forget what you said, they will forget what you did, but they will never forget how you made them feel”… Read... 
by Julie Scott | Dec 7, 2022 | Business
How to successfully launch Profhilo I think there’s a real knack to integrating this truly unique treatment into a high-end, medical skin clinic… Through trial and error, I worked out a winning solution within my own clinic and I have no doubt that anyone... 
by Julie Scott | Dec 1, 2022 | Business
Hiring a clinic coordinator Read "Hiring a Clinic Coordinator" After nearly 17 years in business, I was long overdue in hiring a clinic coordinator. I was drowning in admin, having to turn away new enquiries, and working until 10 o’clock at night when I... 
by Julie Scott | Dec 1, 2022 | Business
Why discounting is bad for business Why do I believe that discounting aesthetic procedures is bad for business? Let me explain… Read "The Last Word: Discounting Aesthetic Procedures" Offering your services at temporarily lower prices may bring in... 
by Julie Scott | Nov 18, 2022 | Business
Getting comfortable on camera Julie Scott offers her advice on how to feel comfortable representing your brand on camera. If you follow me on Instagram, you might be surprised to know that the only things I posted three years ago were grainy stock images, before and... 
by Julie Scott | Nov 11, 2022 | Business, Personal Growth
4 opportunities to gain a patient for life I have a confession to make: I have never had any training in customer service. I have had 14 years experience working in the NHS treating patients for plastic and reconstructive surgery, I do run my own clinic in Essex and... 
by Julie Scott | Nov 10, 2022 | Clinical
Dealing with difficult patients Every aesthetic practitioner I’ve ever spoken to has difficult days… Days when they want to quit the industry and never administer another treatment again, when they feel patient after patient is asking for a discount, wants...