by Matthew Scott | Jul 1, 2024 | Clinical
Preserving Privacy in the Age of Aesthetic Openness When whispers turn into open conversations and secrecy gives way to sharing, the landscape of aesthetic treatments is undeniably altered. Once a taboo subject, aesthetic enhancements have emerged as the norm, largely... 
by Matthew Scott | Jun 25, 2024 | Clinical
Saying No to Patients As aesthetic practitioners, we’re often lauded for our contributions to building the self-esteem of our patients. Yet, there’s an aspect of our work that is an even more crucial part of our toolkit and that is the ability to say... 
by Matthew Scott | Feb 2, 2024 | Business, Personal Growth
Imposter Syndrome in Aesthetics In the world of aesthetics, where precision meets artistry and outcomes are immediately visible, the weight of expertise feels heavier than in many other professions. The aesthetics specialty is unique in its essence. It’s where... 
by Matthew Scott | Oct 10, 2023 | Clinical, Patient Care
Succeeding in Customer Service In your opinion as a practitioner, at what point during a patient’s appointment do your duties stop? Though many may think it’s as soon as they put down the syringe, you are really providing care and earning your fees right up... 
by Matthew Scott | Apr 11, 2023 | Business, Personal Growth
Utilising Mentorship Opportunities No matter where you find yourself in your aesthetics career, as someone who has been through it all, I have learned along the way that it is imperative to have a mentor with you at every step.1 Mentors can be called many things and... 
by Julie Scott | Dec 7, 2022 | Clinical
The basics of treating menopausal skin The menopause is a period of significant change that women go through. One of these changes is a decline in oestrogen, which causes patients to present with symptoms such as increasingly sensitive skin. Let’s discuss the... 
by Julie Scott | Dec 7, 2022 | Business
Using personality types in clinic Have you ever categorised your patients? Yes, I hear you say! You probably sort patients into categories such as what treatments they have, their demographics, perhaps income level. But have you ever thought about their personality... 
by Julie Scott | Dec 7, 2022 | Business
Valuing your non-medic staff I believe clinic owners should value their non-medic staff as much as their medical injectors or therapists. Let me explain why… Read "Investing in Non-Medical Staff" When you think of team members who are indispensable to... 
by Julie Scott | Dec 7, 2022 | Business, Personal Growth
Why YOU are your Unique Selling Proposition There is a commonly used adage that I like to share again and again. It says, “people will forget what you said, they will forget what you did, but they will never forget how you made them feel”… Read... 
by Julie Scott | Dec 7, 2022 | Business
How to successfully launch Profhilo I think there’s a real knack to integrating this truly unique treatment into a high-end, medical skin clinic… Through trial and error, I worked out a winning solution within my own clinic and I have no doubt that anyone...