Blogs & Complimentary Resources
The basics of treating menopausal skin
The menopause is a period of significant change that women go through. One of these changes is a decline in oestrogen,...
Using personality types in clinic
Have you ever categorised your patients? Yes, I hear you say! You probably sort patients into categories such as what...
Valuing your non-medic staff
I believe clinic owners should value their non-medic staff as much as their medical injectors or therapists. Let me...
Why YOU are your Unique Selling Proposition
There is a commonly used adage that I like to share again and again. It says, "people will forget what you said, they...
How to successfully launch Profhilo
I think there's a real knack to integrating this truly unique treatment into a high-end, medical skin clinic......
Hiring a clinic coordinator
After nearly 17 years in business, I was long overdue in hiring a clinic coordinator. I was drowning in admin, having...
Why discounting is bad for business
Why do I believe that discounting aesthetic procedures is bad for business? Let me explain... Offering your services...
Getting comfortable on camera
Julie Scott offers her advice on how to feel comfortable representing your brand on camera. If you follow me on...
4 opportunities to gain a patient for life
I have a confession to make: I have never had any training in customer service. I have had 14 years experience...
Dealing with difficult patients
Every aesthetic practitioner I've ever spoken to has difficult days... Days when they want to quit the industry and...
Imagine: The reason you need a mentor
Imagine you could have someone at your side, guiding you to skilfully create and enhance your craft beyond your...